A Journey Through Threads & Dreams
Pooja
Fashion Enthusiast | Owner
My journey into fashion didn’t start with a degree or a job title. It began in a small room filled with the sound of my mother’s sewing machine and the sight of her hands transforming old fabric into something new. My mother wasn’t just making dresses; she was crafting lessons in upcycling, sustainability, and creativity that would weave their way into the core of who I am.
Years later, I found myself immersed in the world of fashion design at Pearl Academy of Fashion in New Delhi. I sharpened my skills, worked with leading fashion labels and export houses, and grew as a designer and merchandiser. Yet, despite the glamour of the industry, I never lost sight of the humble beginnings that sparked my love for sustainable fabrics and designs.
Life took a turn when I became a full-time mom of two. But even then, the urge to create never left me. In between motherhood and teaching, I continued to fabric paint and craft made-to-order pieces. Every stitch was a reminder of the passion that quietly simmered within me.
When I moved to the UK, I knew it was time to reignite that passion. The leap wasn’t easy, but it was necessary. Before launching Emerald Atelier, I successfully ran my beloved shop on a leading marketplace, where my work and collections were highly appreciated, earning countless positive reviews and feedback from repeat customers. Every piece was a testament to my dedication, selection of designs sourced with meticulous attention to detail from select partners and artisans and infused with personalized service.
Now, with a heart full of dreams and hands ready to create, Emerald Atelier is the culmination of my journey—blending the skills I’ve honed, the values I’ve cherished, and the passion that first ignited in my earlier days. Every garment from Emerald Atelier carries a piece of my story—a journey from a little girl watching her mother sew, to a designer committed to sustainability, and now an entrepreneur living her passion.
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Our Valued Partners & Associations
My designs are not just garments; they are the manifestation of a journey marked by passion and purpose, reflecting a dedication to artistry, collaboration and ethical values from the very beginning.
Emerald Atelier Ltd.
Dudani Retail (P) Limited.
Nandani Creations Ltd.
SCPK.
Gulab Chand Trends.
Softtrix Tech Solutions (P) Ltd.